Happy Holidays! Enjoy more API units
Monday, October 20, 2008

We know the holiday season is a busy time for advertisers and often means a number of updates to your campaigns. We'd like to help out by providing you with more API units.

Starting now and extending through January 15th of next year, all developers will receive a bonus of 20% more API units at no additional cost.

* All developers can purchase API units at the rate of 1200/$0.25, up from 1000/$0.25, from now through January 15th, 2009.
* Advertisers who are eligible for free API units will receive credit at the rate 300/$ of AdWords spend, up from 250/$ of AdWords spend. They will be credited the holiday bonus based on their spend in previous months.

You can view your API quota in your MCC account, by clicking the My Account link under the AdWords API Center tab.

As always, we encourage you to use the API as efficiently as possible. For instance, we recommend using list methods (e.g. addCampaignList) whenever appropriate because they're the most cost-effective way to process large data sets. See our blog post on efficient software to learn other ways to get more out of your API units. For more general API best practices, see our previous post dedicated to just that topic.

Happy Holidays,
-Adam Wooley, Product Marketing