Different Sites or Different Categories?

Spiders dig optimized code. Search Engine Optimization discussion, including W3C code standards, and new tools and tricks for lightweight coding.

Different Sites or Different Categories?

Postby barty on Tue Dec 30, 2008 12:59 pm

I would like to know what you think about this forum topic http://www.highrankings.com/forum/index ... opic=38181" rel="nofollow

The question is this:

I'm just about to launch a new site. It should really be 3 site but the client talked me into making in one or the deal was off. It's for private sales of cars, property and boats. It also has a business directory for each section. The sections are in sud-directories rather than domains for easy maintenance.

I don't really have any spesific question other than is this a dumb setup?
Should I talk the client into separating this into 3 sites (It would be quite easy as I would clone it 3 times then delete 2 sections)?
Can it work as it is?
Will SEOing it be a nightmare?
Any suggestions?


And the answer by their moderator is this:

Search engines rank and list pages, not sites. There is no reason why every page on a site has to be "about" the same topic; there's nothing wrong with having pages or entire sections covering all sorts of different stuff. Amazon.com doesn't just sell one thing, and they seem to do okay.

You can SEO a three-section website just fine. In fact, it should be a little easier, since links you get pointing to a common home page can potentially help all three sections, rather than having to build out links for three separate websites.


I don't think that is good SEO advice, but before I challenge it I should get other opinions.

My opinion is that it is better to SEO a website that has one common product or service. I would hate to try to sell boomerangs, lipstick, and plumbing services on the same website.
User avatar
barty
 
Posts: 13
Joined: Fri Dec 26, 2008 7:44 pm

Re: Different Sites or Different Categories?

Postby garethdavies on Wed Dec 31, 2008 2:45 pm

I have never found any good advice on that website. Either they all work for fortune 100 companies, or they don't know what they are doing. I would never recommend to any new website builder that they mimic the construction plan of Amazon or Walmart. :7:

My recommendation is to build the niche sites for each product category.
garethdavies
 
Posts: 4
Joined: Wed Dec 31, 2008 2:25 pm

Re: Different Sites or Different Categories?

Postby maruschka on Wed Jan 07, 2009 3:15 am

I think it depends on the target audience.

For example, a client of mine had a technology business where their primary focus was on providing network and desktop support for small businesses but they also did a good bit of business with home users who were looking for virus cleanups and home networking help. Since these applied to two different target markets, I recommended two separate websites.

But for a client of mine who had a wine store and an adjacent wine bar and restaurant, I recommended one site because the target market was the same demographic and the two businesses were closely related.

YMMV
can you hear me now?
User avatar
maruschka
 
Posts: 28
Joined: Wed Nov 05, 2008 3:42 am
Location: Fort Worth, Texas

Re: Different Sites or Different Categories?

Postby Steven on Wed Jan 07, 2009 1:26 pm

garethdavies wrote:I have never found any good advice on that website. Either they all work for fortune 100 companies, or they don't know what they are doing. I would never recommend to any new website builder that they mimic the construction plan of Amazon or Walmart. :7:

My recommendation is to build the niche sites for each product category.


Ha, right garethdavies -- I can't imagine why that moderator is recommending that a new website be built to mirror the strategy of a top web property.

Barty, I would follow maruschka's logic, and only try to optimize similar products on a small website. If the products are dramatically different, it is worthwhile to operate multiple niche sites to focus on each product category.
"You've got to pay the troll toll..."
User avatar
Steven
Site Admin
 
Posts: 199
Joined: Sat Oct 25, 2008 2:02 pm


Return to SEO

Who is online

Users browsing this forum: No registered users and 1 guest

cron