represented... ummm... himself at the SEO panel yesterday. When providing a short description of who he was and what he did, he could have just said "I'm Bruce motherf**king Clay". That's pretty much what he said, but in about 12 words.

BMFC got hammered several times by the SEO panelists not named Vanessa "I'm White Hat" Fox. The ongoing joke was that BMFC's claim to fame was a 4 year old post on Silos.

Which, by the way, he did reference on his own early in the session. is crazy like that!