The Nofollow Bomb - Sort Of

Live coverage of the SMX Advanced in Seattle, June 2009.

The Nofollow Bomb - Sort Of

Postby Steven on Wed Jun 03, 2009 3:39 pm

Matt Cutts announced that pagerank sculpting with the use of nofollows is becoming less effective, and would deteriorate further if they are misused. ...and they are.

This is not a surprise to most, but those that use nofollows and javascript onlclick links to protect paid links are in a scramble today.

The theory is that distribution of PR won't be isolated to just followed links. If you have 100 links on a page and 90 of them are followed, those followed 10 links will only distribute 1% each of the total page PR.... not 10% each.

Again, qualify all of this my remembering that this is relative to internal link development, not external. Google still applies weight to links on their own terms. Matt Cutts clarified in a later session that penalties would not be assessed for overusing nofollows. ...not today, anyway.

Nofollow does indeed stop googlebot from its investigative process, as does a robots.txt disallow statement. But, robots.txt disallows are not a substitute for nofollows, as they will leak PR.

From the same session, Canonical Link Elements are used as guidelines, and not hard fast rules -- much like other meta tags that were abused in the past.
"You've got to pay the troll toll..."
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Re: The Nofollow Bomb - Sort Of

Postby Steven on Thu Jun 04, 2009 2:31 pm

Followup...

SEO'ers are either panicking, or choosing to ignore Matt's statement. The correct response is closer to ignoring the statement, as long as you already have an understanding that you should only increase your exposure if you are offering a quality website. If internal nofollows is the shadiest thing you do to manipulate rankings, then party on.

Stephen Spencer made a good point -- Google does a great job of getting the web developer community to do their work for them:

1) Sitemaps -- discovery for growing their index
2) Paid Link Reports -- rat out the SEO'ers
3) Google Analytics -- do people like your site or not?
4) Nofollow Sculpting -- claim that you are an SEO'er trying to manipulate ranking results
"You've got to pay the troll toll..."
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Re: The Nofollow Bomb - Sort Of

Postby Steven on Thu Jun 04, 2009 2:56 pm

oh, and here's your Always Sunny video translation of 50% of the nofollow-freaked SEO'ers at the conference:

"You've got to pay the troll toll..."
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