Pretty good rundown with specifics for sites on how to dominate search results leveraging not just your own site, but all of the other free social media sites and avenues available to you as a marketer.
Optimize your organic search results leveraging social media & blogging
Jenine Soyka - Verio
Verio offers reseller accounts for webdevelopers for their clients with an attractive margin.
via1 partner program
15% monthly comission on verio products they purchase.
via3
you purchase the services yourself at wholesale and resell to your clients
cool benefit - they wont charge you for the first month or two while you are migrating over to their environment from another provider
Heather Lutze
Search Engine Marketing - connecting with customers with the right keywords when they are ready to purchase your products or services.
Sylibus
1. connect with right keywords
2. edit your social media profiles & elements with keywords
3. measure
1.
step away from ego keywords. Use 3, 4 and 5 keyword phrases. The longer the keyword phrase, the quicker you will show up.
longer search phrases get customers in the late stages of the buying cycle.
ex: "hosting" vs "dedicated linux server web hosting"
use google keyword tool (external)
use keyword discovery
2.
Blogging:
blog title, in the preview (the description that gets in the rss feed, and in the blog body also).
Use tools like sharethis.com
Facebook, posts need to have keywords, in your about section
LinkedIn Profile - first and last name then dash then kewords
-websites - use link text in linked in websites. select the "other" category when setting up your profile and type in what you want.
twitter.com - use keywords in posts when sending out links.
youtube.com - write a lot of content here and use keywords and populate them into your profiles into youtube.
keyword tag each video title.
3. Measurement tools available from youtube. Facebook it's not available but coming soon. Linked in - profile views, etc..
