Sarah Milstein - 21st twitter user ever gives us a rundown of how to integrate twitter into your business. Here's my notes from the session.
Begin notes:
Effective Twitter Integration.
Sarah Milstein - 21st twitter user ever.
Easy to do research on your company on twitter. Just do search on t with company name.
Strategies -
Listening - search.twitter.com
Customer Service - easy to respond quickly to your customers. They are communicating on twitter, and your competitors are listening for communications about your company.
tweetbeep.com - setup email alerts for a certain search term.
It takes a while to figure out how to learn how people are talking about your company.
Trends - TWIST - trending about terms in twitter.
Who?
who in your organization should be doing it? (monitoring)
someone who can get your customers connected to support personnell.
What?
With a few exceptions, the worst mistake a business blog can make is to blog about business.
- Kathy Sierra
- hold conversations
- Share links - to things outside of your site. Find what your audience likes and provide that for them (pretty simple).
Amplify - repost information that you get. Will help to join in conversation.
Acknowledge Problems and report back
Reveal yourself
When?
how often should you post. there is no right answer.
at least once a day
Finding followers
- find good quality followers, not spambots
- content first, then search. you wouldn't put up a website without content and try to get visitors.
- follow people, then they will follow you back.
wefollow.com - user powered twitter directory
Check out trackthis - package tracking
people are sharing their problems on twitter before contacting customer support.
The twitter book by tim oreilly and sarah milstein.
Wells Fargo just launched their acct. The company was there asking questions.
Balance cust service with what you reveal and a simple customer call number or email me at information.
Web accessibility issues with twitter.com - problems with accessibility with twitter.com
accessibility is a HUGE theme at this conference.
people won't see your message after 5 minutes.
vast majority of twitter users are 35 - 49 and they use it for business purposes.
Sarah hasn't looked at her google reader in weeks. She gets too much information in her twitter feed with links that interest her from other people.
Malicious tweets?
SEO strategy for twitter? If you're using url shorteners these don't work well, but you can use url shorteners for tracking on clickthrough.
